Positioning-By-Assumption Kills Startups

Positioning: “the place that a brand occupies in the minds of the customers,”

At least, that’s what Wikipedia says. And yet… I’ve always thought it’s weird when other positioning methodologies start with competitive alternatives and world changes, before agreeing who the customer actually is.

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Award-winning positioning expert ~ I write about B2B SaaS marketing/sales. Check out my newsletter at buildingmomentum.io.

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James Doman-Pipe

James Doman-Pipe

Award-winning positioning expert ~ I write about B2B SaaS marketing/sales. Check out my newsletter at buildingmomentum.io.

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