Four B2B SaaS Opportunities To Note: SMB, Low Commercial Barriers, Consumerization, Retention

James Doman-Pipe
1 min readAug 28, 2018

These are four areas I think are really exciting, both for entrepreneurs looking for new spaces and for startups to utilise to grow their business.

1. The SMB growth opportunity

An increasing number of product-led businesses are focusing on the Small/Medium Business (SMB) market, and doing very well.

Why is SMB so interesting?

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James Doman-Pipe

Award-winning positioning expert ~ I write about B2B SaaS marketing/sales. Check out my newsletter at buildingmomentum.io.